it all started when…
I would pass the shelves in specialty shops—I loved admiring beautiful but simple packaging and found myself, like many others buying products based on the design versus my knowledge about the brand. I knew I wanted to make beautiful designs that would stand out of the crowd of products.
After studying Advertising and Graphic Design I went on to work in layout design at a publishing firm and then at a technology company before deciding to go out on my own. I wanted to do all sorts of branding and through the years, and still to this day, I love learning new styles and processes to grow not only as a designer but in my love of art.
I have recently discovered a passion for lettering and illustration. As many friends (and definitely my husband) know, I am a huge admirer of Jessica Hische’s work. I follow her process closely when doing branding and take on jobs that I can be passionate about.
I believe that design starts with genuine curiosity and thorough research to deliver an end product that provides clarity to both client and audience. I believe that design captures the audience's attention while content keeps it. It is my top priority to understand each client’s unique business model and vision to seamlessly integrate refreshing design solutions.